FRIEDRICH ENGEL

“You've been working for days, maybe weeks, on your next big idea or business communication. You've got ONE shot to influence, be credible, and come across authentically...yikes. Is it really all possible?Surprisingly, it is.Presentations (among all types of business communication) are daunting. To get through it quickly, talented business professionals will default to what they know best--LOTS of data, bullet points galore, and random slides borrowed from colleagues. When they are greeted with a sea of stony faces (or worse, the tops of texting heads) they realize (too late) their message wasn't clear, meaningful, or easy to digest.The Conflict So what exactly does a muddled message amount to? Huge missed opportunities. A missed opportunity to show value in your ideas. A missed opportunity to influence decisions. And ultimately, it leads to the biggest missed opportunity of all--the chance to move your career forward.How Business Storytelling Comes into PlayHow does storytelling--a ”

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