FRIEDRICH ENGEL

“Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, from marketing communications, campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible in nature, it includes case studies and examples from AT&T, Amazon Prime, Dell and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also shows how to increase consumer involvement and engagement through storytelling, convey exclusivity and desirability and prompt customer action and loyalty. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and interactive templates to use in practice. In a highly competitive space, where ”

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